NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider. A review of offers: downloads vs. free trials/offers.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 14, 2010

These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. Leads, Not Impressions. Stories lead to other stories and buzz.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Outreach

AUGUST 9, 2021

Sales and marketing teams can use the learnings from call analytics to drive initiatives and leverage calls as a primary source of quality leads. Artificial intelligence plays a critical role in keeping this process efficient, scanning the transcript for relevant cues and keywords to accurately score the lead.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads. million in opportunities year-to-date. federal partners, exceeding expectations. federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Sharpspring

JANUARY 10, 2019

Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. Why Use Interactive Content for Lead Capture? Besides the benefits discussed above, interactive content is a valuable tool to help marketers turn prospects into active leads.

Webinar Metrics 51

Webinar Metrics Lead Ranking Lead Scoring Marketing Automation Services 51

Valasys

DECEMBER 20, 2019

Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! link] Bob Gilbreath RT @CindyKing: 3 Ways Facebook is Killing Your Website – Great read!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! link] Bob Gilbreath RT @CindyKing: 3 Ways Facebook is Killing Your Website – Great read!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28