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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. You can also avail of other digital marketing services like SEO, SEM, email marketing, and more. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

There are also a vast array of popular plugins for very specific tasks, such as Akismet for filtering out comment spam; Redirection for easily redirecting visitor from old or obsolete pages to new ones (preventing those dreaded “404 – Page Not Found” errors); and W3 Total Cache to speed up page loading time.

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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a landing page. Focus is the goal of these often short, content-light pages.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: Salesforce.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. SEM & SEO & PPC & CTR. B2B Social Media: Why Do Business Professionals Use Social Media? Slideshow) , February 19, 2010. Business Blogging.

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Creating a B2B Digital Marketing Plan

KEO Marketing

Microsites (44%). Also, you can enhance results with prominent calls to action, landing pages, welcome emails, and strategic follow-ups. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%). Infographics (45%).