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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295
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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. Top-of-funnel searches have realized they have a problem, presenting brands with the opportunity to capture a new audience.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

The webinar will be presented by Jesse Ringer , founder of Method and Metric who brings a decade of search engine optimization knowledge, experience, and expertise with him. Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword + search intent. How to choose the right keywords.

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Second, internal links may play a role in increasing your page rankings for specific keywords in search engines. For example, this article is a page at SEO.co.

SEO 98
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What Is the Google BERT Search Algorithm Update?

Single Grain

Is tag (singular present number) = singular. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query. Google detects “Selena Gomez” as the entity and returns a direct answer to the searcher from Wikipedia: 4) Entity Sentiment Analysis.

Google 87
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How to Write for SEO: A Guide to SEO Copywriting

seo.co

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis. What does it mean to write for SEO?