Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. . Finally, Google gives less and less keyword data in their marketing analytics.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

APRIL 17, 2013

While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural. Off-page SEO – build quality links and earn social media shares. According to this recent article we read, each contain 3 important ingredients.

SEO 100

SEO Practices Best Practices Keywords 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. Include keywords in your industry and most importantly you and your business’s names. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

JUNE 26, 2014

PPC ROI: The return on PPC investment Informatica expects from its advertising program and how Informatica fine-tunes its keyword approach across various regions. She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

OCTOBER 15, 2015

. “It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. “For many brands, social is the largest driver of new customer acquisitions and customer retention.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Simply by knowing what number callers used, Paychex knew which Pay Per Click (PPC) campaign, the keywords, ad group, and ad creative that brought each prospect to Paychex.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

OCTOBER 21, 2013

Social media networking. Use long-tail keywords. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites. Reclaim your brand by linking where you’re mentioned. Google Authorship. Influences your page rank. All of your authors need Google+ profiles.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100