Digital B2B Marketing

OCTOBER 9, 2012

Anyone with an internet connection can email or Tweet. Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” You can share. You can publish. You can broadcast. You can spam.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Digital B2B Marketing

JULY 17, 2013

You believe serving a banner to every internet user is your inalienable right. You believe in advertising as a force for social good. You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media'

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

OCTOBER 18, 2011

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

AUGUST 16, 2012

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Not Sourcing Statistics Just because it is on the internet does not mean it is true. However, it is also a relatively small segment. Source: [link] 3.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

APRIL 30, 2013

Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. This is the equivalent of a study to determine the relationship between home value and the presence of high speed internet connections. Confusing Cause and Correlation. It doesn’t.

Twitter 100

Twitter Research Word of Mouth Correlation 100

Digital B2B Marketing

MARCH 9, 2011

Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Maybe tied to Google's social goals?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100