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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

They include becoming part of an opt-in blocked instance list all the way to being physically attacked by powerful DDoS attacks. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. It could be a trend for other agencies to follow or it could be a marketing ploy.

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How to Measure Digital Marketing With Observer Effects

Biznology

Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle.

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Adventures in Frictionless Sharing

Biznology

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Oh, what a pity.

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7 common complaints with online tracking (and why they’re b t)

Velocity Partners

Before I worked in marketing. It’s marketers. Just marketers. Wait, wait, before you start penning your angry Tweet: Yeah, I’m aware some marketers are scumbags and will be scumbaggy with how they use data. Online tracking gets a bad rap. And that’s the thing that really grinds my gears. That’s the saying, right?).

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How To Write A Blog Post: The Easy 3-Step Process That Will Attract & Influence Your Audience

CoSchedule

You see, as content marketers write about how to write a blog post, many overcomplicate and glorify the entire process. You see, as content marketers write about how to write a blog post, many overcomplicate and glorify the entire process. The thing is, do you really want—or need—to read 10,000 words before you get to work?

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.".