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NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. As a result, B2B companies are investing heavily in sales enablement tools. Periodically, you’ll want to ask: Do our existing tools still serve us?

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. He downloaded our “Introduction to Email Marketing” guide, but never interacted with any of our subsequent nurture programs.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

Use software as a tool to align sales and marketing departments. You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. Technology can’t solve every problem between sales and marketing. And by magic, we mean smooth handoffs.)

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? And marketing automation is an important tool to support that alignment. How easy is it to use the marketing automation tool?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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DECEMBER 8, 2023

One of the most important integrations is with your CRM tool. You can then pull this single list into the new marketing automation tool and segment people using the new tool. The risk for error exists with any tool, which is why the testing process is so important. Create a list of integrations.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

One of the most important integrations is with your CRM tool. You can then pull this single list into the new email marketing automation tool and segment people using the new tool. The risk for error exists with any tool, which is why the testing process is so important. Create a list of integrations.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

MARCH 1, 2024

How marketing and sales work together with account intelligence Kevin explains that while it’s the salesperson’s job to close the deal, it’s marketing’s job to give them the “tools” to do so. And by magic pillars, he means the areas most relevant to the prospect based on the content and previous interactions with your brand.

Lead Ranking 130

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services 130