Tony Zambito

OCTOBER 12, 2020

Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. It is bleeding over into B2B.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 27, 2018

Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. It is bleeding over into B2B.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. These four behavioral areas are being impacted, as well as, converging: (Market) Organizational Behaviors : How people work and interact in work environments today is significantly changing.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 100

Tony Zambito

FEBRUARY 28, 2016

My interaction with buyers, via hundreds of B2B buyer interviews in multiple industries, leads me to believe this outcome is a correlation as opposed to a paradox. What marketers and sellers need today is a transformation in how they interact with buyers in a new global digital economy – not just incremental bumps. Stopping Waste.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

SEPTEMBER 19, 2016

Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases. Yet, avoid the common pitfall of delivering the same voice and content across all interactions. And, timing is critical.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

APRIL 6, 2012

Model Range of Interactions : the SMB buyer is rapidly changing their range of behaviors depending on the context of their situation. Building a range of available interactions albeit social, mobile, web, and etc. If you are still doing this today, this is another grave mistake. The phone now is only one of several.

SMB 100

SMB Buyer Personas Lead Ranking B2B Sales 100

Tony Zambito

APRIL 24, 2010

  Will mobile technology become more prominent in the buyer’s digital world?    Will the Apple iPad usher in a new model for B2B buyers to interact with suppliers and customers?    Is "social" just "social noise" at the moment? 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100