Digital B2B Marketing

OCTOBER 18, 2011

A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs. Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Consider not just where they are, but where you have the opportunity to interact. Take a quick look at the very different sharing patterns of the three sites below.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

MAY 31, 2012

Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). Rather than providing a real phone number, they make something up.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

JULY 28, 2011

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. If you can't track social, you need to try harder. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 31, 2011

A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Put a dollar value on the audience you have.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 1, 2011

Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Leads are an obvious choice for many B2B marketers. If so, share it in the comments.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100