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Why ZoomInfo is Acquiring Clickagy

Zoominfo

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Streaming Intent by ZoomInfo and Clickagy.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

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How Phoenix Children’s Foundation Partners with Philanthropists to Deliver World-Class Care

Zoominfo

Many organizations are eager to donate to Phoenix Children’s, but prospecting to find such donors can be a time- and labor-intensive process. And the Foundation’s prospecting team uses similar tools to overcome those challenges – including intent signals, such as key hires and fundraising announcements.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue.

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6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

6sense

These customers can now use Bombora intent data to create dynamic audience segments for their account-based strategies, refine their 6sense predictive models, and provide additional intent data to sellers within the 6sense Sales Intelligence module.

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Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

Occasionally, a divide would normalize the account’s size, or a multiply would magnify a signal of poignance. But while the process was strong in data, it was weak in Data Science. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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5 Key Findings on the State of Artificial Intelligence in B2B Marketing

DemandBase

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. There is strong interest in AI among marketing and sales.