markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

DealSignal

MARCH 2, 2024

Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? This finely granulated segmentation is essential for marketing and sales personalization, which matters now more than ever with the rise of digital consumers’ expectations.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

DealSignal

DECEMBER 9, 2022

Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. This finely granulated segmentation is essential for marketing and sales personalization, which matters now more than ever with the rise of the digital consumers’ expectations.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52