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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Selling your product and services to everyone is unrealistic. It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. But still, many try.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

When your targeting is precise, you only contact people who want to be contacted and who are looking for products or services within the parameters of your offer. What types of lead enrichment data are useful? Account data. Scheduled syncs with CRM software – no more need for time-consuming manual transfers of data.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

Inaccurate data can even hurt your email domain reputation and stop your outreach efforts. Missed Opportunities: Without access to a comprehensive database of B2B contacts, marketers may miss out on potential leads that could be a good fit for their product or service.

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Human Intervention Provides the Best B2B Database

OutboundView

By “Standard Industrial Classification” (SIC) Code. Intent Data takes that a step further and provides real-life associations. Intent data can tell you if an individual (or individuals in an organization) has been searching for products in your category. Verification.

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Why ZoomInfo Acquired EverString

Zoominfo

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

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Why ZoomInfo Acquired EverString

Zoominfo

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. Data is at the core of every go-to-market motion.

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What is a digital events platform and how can it help you?

Martech

With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. But it’s the intent data produced by digital event participants that set them apart from their IRL counterparts.