Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? In other words, which intent signals are the best predictors of purchase behavior?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 91

Purchase Intent Digital Transformation Acquisitions Intent Data 91

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is done through deep integrations with Marketo and Salesforce combined with firmographic and intent data.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

Aberdeen

OCTOBER 29, 2019

His goal is to bridge the gap between Marketing and Sales teams via data, systems, processes, and tools in order to improve spend efficiency and revenue. Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Engagio

NOVEMBER 11, 2020

One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale. You can’t be account-based when your systems and data aren’t. Sales alerts take the guesswork out of prospecting and selling and can include: Hot accounts showing high purchase propensity that SDRs haven’t reached out to.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62