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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. A good example are ReachForce and InsideView.

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The ‘Inside’ Story on Televerde’s Workforce and How It May Redefine Business Impact

Content4Demand

Here are a few of the misconceptions that were corrected during my visit that should be of interest to anyone in marketing and sales, as well as some perspective on bigger issue views that were ultimately challenged for me: Beyond Dialing for Dollars: Don’t Call It a Cold Call. Inside the Numbers. . $25

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But none truly automates social media management, which is what's ultimately needed. InsideView is gaining the most attention for this at the moment. These can be loaded into sales and CRM systems to make them easily accessible. Results can be imported to sales automation and CRM files to update and enhance their profiles.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

This group includes InsideView , OneSource , SalesLoft and LeadSpace. LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes.

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The buzz around account-based marketing at MarTech

chiefmartech

Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The Sales 2.0 Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. The Basics of Sales 2.0.

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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.