Paul Gillin

JULY 16, 2013

As you skim the document, look for signposts that point to important information and label them. Key Point – Essential information for one or more of the audiences you need to reach, this is one of the two or three most important findings. Look for signposts that point you to important information.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

DECEMBER 18, 2012

Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

FEBRUARY 24, 2011

B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. The issue of time commitments and availability is valid, but usually overstated. Some companies understand this. A couple of hours of media training does wonders.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. I do believe that some of the core concepts of social CRM are valid. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MAY 27, 2010

I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Activities are a validation point. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 29, 2012

Fox called the collusion allegation “an insult” and said the only information missing from the report is that which was mutually agreed to be proprietary, a statement the CPSC spokesman confirmed. There were valid reasons why the company didn’t tell critics that the diaper’s design had been changed before the official announcement.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 9, 2010

When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Activity is also a validation point. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50