LeadSloth
AUGUST 26, 2010
Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. If you want, you can also use this information for lead scoring.
LeadSloth
FEBRUARY 17, 2010
When talking about Social Media, most people immediately think of Twitter or Facebook. With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. Social Media. Marketing is starting to see sales as a customer who demands high-quality leads.
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LeadSloth
AUGUST 4, 2009
There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly.
LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. B2B Marketing Zone. DemandGen Report. Upshot Institute.
LeadSloth
OCTOBER 20, 2010
Eloqua has more information about this in a blog post. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). In short, it is about understanding how marketing and sales drive revenue. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance.
LeadSloth
JULY 12, 2010
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Erik Bower, Co-founder, Marketbright (No Twitter).
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