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Marketing Interactions
MAY 21, 2018
It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Informing Your Content Marketing Strategy to Create Connected Experiences. Don’t Let Your Content Become a Dead End.
Marketing Interactions
JUNE 27, 2021
Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. Here’s the kicker for me > Despite the above challenges reported, two-thirds of marketers say they’re using buyer personas to inform their marketing strategies and content development.
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Marketing Interactions
OCTOBER 24, 2021
Top challenge for 44% is “Creating content that appeals to multi-level roles within the target audience.”. Assumptions that, even if close, are too high level to provide the insights that can transform the information you share to engage the audience because they recognize expertise and the words you’ve chosen resonate with them.
Marketing Interactions
MARCH 22, 2022
Given that 94% of B2B Buyers say they are very well informed or somewhat informed before they talk to a sales rep, there’s a lot of opportunity for marketers to help buyers self-qualify as ¾ of them push off engaging with sales until the end of their change process. Today, change is rampant which makes budgets a moving target.
Marketing Interactions
JULY 25, 2021
Hyper-targeted. But here’s my real problem with hyper – marketers haven’t mastered relevance, personalization, targeting, or experiences in their original forms. Or, perhaps, hyper-targeting? It’s the umbrella concept behind personalization, the reason for targeting, and informed by context. Hyper-relevant.
Marketing Interactions
NOVEMBER 2, 2021
The process of Q&A drives momentum based on addressing how context shifts with each new intake of relevant information that helps your buyers advance their thinking. There’s no way to know which way to go without asking questions and getting answers that inform your thinking. Easy – they’re everywhere your target audience is….
Marketing Interactions
NOVEMBER 29, 2021
Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Completing all those “jobs to be done” requires a wealth of information. Gating content is done to collect buyer contact information.
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