LeadSloth
MAY 25, 2010
This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. This is the first serious Marketing Automation initiative by a major software player.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
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LeadSloth
AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Social Media ROI.
LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Being in the Bay Area, a lot of the attendees worked for software companies. via progressive profiling), so they could run more targeted campaigns.
LeadSloth
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! HubSpot provides an attractive package that includes all of this: not just software, but also advice. Marketing departments at mid-size companies.
LeadSloth
OCTOBER 26, 2010
Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. For more information on lead management or best practices, visit www.leadlife.com , call 1-800-680-6292 or email info@leadlife.com.
LeadSloth
AUGUST 11, 2009
E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients.
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