Chris Koch

MARCH 19, 2010

Find and track the relevant conversations in social media and online. Develop a target audience. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Gather information by asking questions. Here they are: Monitor.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

FEBRUARY 18, 2011

Relevant experience. At a minimum, a thought leader must have experience that will sound relevant to your target audience. Usually, that means experience that is deeper than the target audience has, or breadth of experience working across multiple companies or industries, or all of the above. Storytelling.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

OCTOBER 12, 2010

For marketers, this diminished relevance of certain CIOs means two things, I think. First, that they must know more about their CIO audiences than ever, and second, they must rethink how they market to target companies. But this time, they may finally be right—at least about certain types of CIOs. Tweet This Post.

Marketing Management 100

Marketing Management B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

NOVEMBER 13, 2009

For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. and you can invest in other things that are more effective for reaching your target audience. Listen for conversation about your company or about relevant issues for you and your customers.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. and you can invest in other things that are more effective for reaching your target audience. Listen for conversation about your company or about relevant issues for you and your customers.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

AUGUST 3, 2010

It’s worth our time to develop a brief guide to social media voice for employees that takes into account the unique attributes of your target audience. Here are some of the qualities that social media voices should have: (More) Informal. Lack of relevance is a ticket to deletionville. Grammatical. Everybody loves a scoop.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

It’s worth our time to develop a brief guide to social media voice for employees that takes into account the unique attributes of your target audience. Lack of relevance is a ticket to deletionville. More) Informal. Sure, social media are more informal by default, but informal doesn’t mean you should sound like an idiot.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100