B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. For information on New Incite’s services for startup businesses, contact Jennifer Beever today.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Audio, because they’re so busy they want to listen while they drive or exercise? Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. How will we accomplish these goals and objectives? The plan should include a discussion of the web site audience. Who are they?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Your information can “go viral” on Facebook. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 1, 2013

As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100