Crimson Marketing

JANUARY 21, 2014

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. Most used social networks on mobile.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

OCTOBER 1, 2013

Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” ” This is the publicly accessible information on a user’s social profile. . Data, data, data – capture it. Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” ” This is the publicly accessible information on a user’s social profile. . Data, data, data – capture it. Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 28, 2013

Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email. This means you can provide that person with highly useful and specific information, instead of just a general communication blast.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

OCTOBER 21, 2014

You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. Your owned media is everything including your company blog, business website, social profiles and email lists. Know your options.

Social Media 100

Social Media Media Word of Mouth Content 100