Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Zoominfo

JANUARY 18, 2023

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. This agreement also applies to the information users share with ZoomInfo.

Communities 130

Communities Zoominfo Promotion Privacy 130

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Navigate the Channel

SEPTEMBER 15, 2023

Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. Building trust through authentic storytelling and inclusive advertising will be a cornerstone of successful marketing campaigns. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Envy

APRIL 5, 2022

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

The Customer

APRIL 14, 2020

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. 14 min Does Strong Data Privacy Make for Stronger Security? Using that same line of thinking, poses a question: Is information security downstream from data privacy?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52