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Industrial Marketing Today
JUNE 12, 2010
You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. There is no secrecy.
Industrial Marketing Today
MAY 26, 2010
By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. 83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000.
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Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.
Online Marketing Institute
JULY 2, 2009
RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. You can get referred , publicly and permanently, by industry professionals who others will take as a trusted source of information.
Industrial Marketing Today
MAY 5, 2010
Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. It must help your customers make the best use of their purchase. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.
Industrial Marketing Today
SEPTEMBER 3, 2010
According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.
Industrial Marketing Today
JULY 23, 2010
The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Privacy Policy | Site designed by AMAInteractive a div.
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