Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

APRIL 20, 2006

While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e. Do you use any personalization? Technorati tags: Dynamic email , segmentation , fun , personalization What do you think? Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). If the comment is negative, have that person contacted right away!

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 21, 2010

Wind takes this head on by providing a public forum where customers voice their opinions - good and bad. When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? So I suggest you STOP being a troll loser.

Service 100

Service Best Practices Communities Twitter 100