Information Lock-In PPC Word of Mouth 
Unbounce
SEPTEMBER 16, 2021
As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?
Convince & Convert
JULY 21, 2010
In other words put a copyright, all rights reserved on your content or the bottom of your blog. I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.
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Unbounce
MARCH 8, 2023
Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. But all the other information? Here’s how the tool works. That is the question.
Unbounce
APRIL 23, 2019
And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. But all the other information? There are millions of free resources out there already competing for attention. Let’s get cooking. Jump to a Creative Lead Gen Example.
Directive Agency
JULY 26, 2017
The PPC people “do PPC.”. Once again, Google’s Customer Journey to Online Purchase shows how search is often used at various stages of the sale funnel to find different types of information (as their awareness evolves). Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” image source ).
Convince & Convert
SEPTEMBER 8, 2010
MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.
Convince & Convert
AUGUST 31, 2010
The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. The information exchange is asynchronous. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.
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