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Trade Press Services Newsletter
AUGUST 4, 2022
While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. Covered data is information that identifies or is linked to an individual or a device and includes a user’s name, address, social security number and email address.
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.
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Heinz Marketing
JUNE 27, 2022
Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.
Navigate the Channel
SEPTEMBER 15, 2023
Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. Building trust through authentic storytelling and inclusive advertising will be a cornerstone of successful marketing campaigns. This approach fosters a sense of belonging and trust.
Litmus
MARCH 15, 2024
Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. What are third-party cookies?
Adobe Experience Cloud Blog
FEBRUARY 2, 2011
Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Transparency : (a.k.a.
Litmus
JUNE 23, 2022
Because they’ve always used these data and optimized structures, they’re not scrambling to adapt in the wake of privacy changes. Meanwhile, marketers who embraced “bad” or siloed data as an ally merely lost trust among their customers. Data privacy regulations give more control over their data to the users.
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