Valasys

JUNE 18, 2019

According to a study published by b2bcommunity.com: 70% of the B2B marketers are willing to share their location if they get some useful information about their buying interests in return for the information they provide. While 60% customers search local information about businesses on their mobile devices.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Working with the sales team, helps marketers to understand the pain-points of the customers, their challenges & other information required for scaling up personalization to streamline the B2B sales cycle.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Furthermore, prospects can also be segmented based on their intent-data.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58