Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. These figures also shine more light on the original question of industry size. I get the same answers as before but now have more detail to back it up.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

FEBRUARY 12, 2013

So if you’re working in the industry, don’t circulate that resume just yet. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates. companies with $5 million or more revenue.** Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Among B2B vendors, Eloqua is the poster child for this approach.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 4, 2011

And, while Act-On, Net-Results and Marketbright all argue that their systems are substantially easier to use than products like Pardot, Marketo and LoopFuse, those vendors surely disagree. The greatest danger I see facing the B2B marketing automation industry is that that it will develop a reputation for failure.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

DECEMBER 8, 2011

A standard set of features will emerge as the industry figures out what’s really important. The variety also illustrates that a great number of social media applications are possible (with plenty more to come). Naturally, the vendors will borrow features from each other, so we can expect some convergence over time.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

NuSpark Consulting

DECEMBER 18, 2011

Here’s an example of Loopfuse Marketing Automation. Identify the types of firms visiting your websites, landing pages, and blogs via search marketing and social media, and focus on the industries or company sizes most engaged with your site and content. Sales people can be alerted immediately when activity occurs.

Lead Generation 100

Lead Generation Reachforce Lead Ranking Lead Scoring 100

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JUNE 19, 2015

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. David Hurley, the open source industry veteran behind Mautic, argues that marketing automation has just now become widely enough understood for many marketers to purchase it without a lengthy sales cycle.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

Before I get any complaints from other vendors in the industry, let me stress that the systems I've listed above are ones that I know have low price points. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Are there any niche, industry-focused social networks you should watch? Spend time looking for the influencers in your industry to see where they hang out.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Depending on your business, industry, and how many different products/services you sell, you may find that you have 1, 2, or 10+ personas (or anywhere in between).

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 28

Customer Experience Matrix

AUGUST 2, 2011

More surprising, the majority are marketing to consumers in industries including financial services, insurance, retail, healthcare, and education to consumers. In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Loopfuse , June 30, 2010. Industrial Marketing Today , July 14, 2010. Industry (1204). Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. What’s a Facebook fan worth?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Original content.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40