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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. March 19, 2018: Subscribe with Google.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 10: Return on Investment (ROI). .

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

Shopify has a reputation for not being the best CMS for SEO. This will give Google everything they need to present your products to the right consumers this season. Check Quora, “people also ask” section on Google SERPs, Answer The Public, etc. Make Checkout a Breeze, Without Breaking the Bank. There’s also gold there.

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What Does it Take to Establish Sustainable Content Operations?

Scoop.it

Uptrain and develop employees Employees who struggle to use the latest CMS or enterprise resource planning (ERP) software are going to disrupt the sustainability of content operations by reverting to inefficient tools. On the other hand, presentations, press releases, and infographics have a short shelf life.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

All of this data is leverage as you prove the ROI of the blog and improve the performance of your blog content. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). It's not enough to simply be present on the SERPs, which is what impression data measures.

Analytics 101
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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. To tie-in blog posts to other areas of the company website, include links in the text or at the end of the post. All links to internal product or service pages should be natural and not overly cheesy or out of place.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. At present, there are 778 types, but that number will continue to grow.

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