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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. What are they tackling?

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity. Sales people want to sell.

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Everything You Need to Know About Sales Enablement and ABM

The ABM Agency

In order for your account-based marketing (ABM) campaign to succeed, sales enablement needs to play a significant role. Your sales team—whether it’s a one-person team or multiple sales representatives—must have a complete understanding of your ABM program, access to relevant content, and a solid grasp of the roadmap ahead.

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How To Evaluate an Online Video Platform

Vidyard

Video for Sales 1.3 The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Video for Sales. For sales, using an online video platform is a no-brainer. Contents 1.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

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The 6-Step Guide to Effective Sales Call Mapping

Hubspot

Perfect sales calls don't happen by accident. And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. The process of creating that plan is most commonly referred to as call mapping. Do your research.

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How to Evaluate an Online Video Platform

Vidyard

Video for Sales 1.3 Go Forth and Evaluate Use Cases of an Online Video Platform The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Contents 1. Use Cases of an Online Video Platform 1.1