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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. This is beneficial for companies that might be handling sensitive personal data (e.g.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. An email marketing expert can help optimize each part of your funnel.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The landscape of marketing technology is constantly growing and #marketing teams are experimenting with new tools that are constantly generating a tons of data. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

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How To Evaluate an Online Video Platform

Vidyard

Video Marketing 1.2 The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. Contents 1.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.