Crimson Marketing

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How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads

Crimson Marketing

The most profitable leads and relationships are those “that you draw in through the targeted and steady process of effective inbound marketing and lead nurturing.” The post How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads appeared first on. Corporate Marketing Demand Generation'

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Why The Perfect Marketing Department Needs To Evolve [Infographic]

Crimson Marketing

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing.

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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Inbound marketing is the technique used to adapt to the modern buyer’s journey.

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Is Content Marketing Still Worth It?

Crimson Marketing

It’s not far-fetched to say that the biggest voices promoting content marketing are often those who offer marketing technology that enables content marketing. HubSpot is a good example of such a company that offers content marketing technology.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. What to consider for your digital audience.

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5 Steps to Mastering Multichannel Marketing

Crimson Marketing

Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Outbound: Email Marketing. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Landing pages.

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5 Steps to Mastering Multichannel Marketing

Crimson Marketing

Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Outbound: Email Marketing. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Landing pages.