In-market Prospects and Segmentation

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. Read on to discover how you can advance your targeting tactics through these research-based best practices….

Ideal Customer Profiles

Ideal Customer Profiles Demand Generation Account Based Marketing ABM

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

6sense

JANUARY 3, 2022

Getting Back to Basics with ABM Segmentation. Modern revenue technology platforms offer audience segmentation capabilities that are mind-blowingly precise and effective, but they can be overwhelming for ABM newcomers. 3 Common Friction Points During the Buyer’s Journey (and How to Prevent Them).

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel

Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points.

Intent Data

Intent Data Demand Generation Agencies Demand Generation Intent

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Step Up Digital Ad Delivery with PureABM

PureB2B

JANUARY 3, 2022

Plus, PureABM can recommend new accounts to help marketers expand opportunity across additional audience segments. This helps B2B marketers boost visibility and increase brand awareness among in-market prospects. Programmatic Ad Delivery. Account-Level Reporting.

Paid Search Agency

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Digital Consumption Trends of In-Market Prospects. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile. And it follows content consumption and keyword trends from more than 3 million companies.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Digital Consumption Trends of In-Market Prospects. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile. And it follows content consumption and keyword trends from more than 3 million companies.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Buyer Intent data .

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen

JULY 3, 2019

Not only that, but third-party intent data helps you build more complete prospect profiles, ensuring that the audience you’re targeting is showing purchase intent. You need to take the time to properly segment the audience, personalize the copy for specific segments, and time the ads correctly.

Intent Data

Intent Data Intent Brand Identity Branding

How to Build a Paid Media Strategy in a Down Economy

Metadata

JANUARY 18, 2023

Say goodbye to TOFU, MOFU, and BOFU Ask one hundred B2B marketers how they segment their content, and just about all of them will zero in on TOFU, MOFU, and BOFU. That said, there are only so many deals in the pipeline, prospects to re-engage, and in-market prospects.

Webinar Metrics

Webinar Metrics Cost per Lead Ad Building Media

Want More from Event Marketing? You Need Intent Data

Aberdeen

AUGUST 29, 2019

You want to generate the right leads—and that means segmenting in-market prospect lists to align with the topics your event will cover. When your pre-event marketing focuses on attendees who are more likely to become customers later, you’ll set yourself up for greater ROI down the road.

Intent Data

Intent Data Event Marketing Intent Planning

B2B Marketing Zone

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

Webinars

Trending Sources

Intent Data Redefines Demand Generation for Cybersecurity

Webinars

Content + Intent Data: The Rise of First-Party Data

Step Up Digital Ad Delivery with PureABM

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

5 Key B2B Data Types Your SDRs Need to Excel

Solving 3 Brand Awareness Challenges with Intent Data

How to Build a Paid Media Strategy in a Down Economy

Want More from Event Marketing? You Need Intent Data

Stay Connected