Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

NOVEMBER 3, 2023

Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content. By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

APRIL 11, 2024

Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

6sense

OCTOBER 22, 2015

You’ll have to re-train your sales development team to value high-intent leads as much (or more) than a prospect that comes through a contact-me form. To help your SDR team internalize the value of intent data, you’ll need to explain how time-sensitive buying signals correlate with where a prospect is in the buying process.

Lead Ranking 48

Lead Ranking Lead Scoring Sales Qualified Leads Correlation 48

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52