Remove icm-leader
article thumbnail

Sales Pipeline Radio, Episode 317: Q & A with Jamie Anderson @collsdad

Heinz Marketing

Here we are 16, 17 years later, we’ve gone through ICM, we’ve gone into sales performance management and now we’re kind of, it’s really interesting. We see fewer CROs come up as marketing leaders and then get that role. It just makes you a better leader makes you more successful.

article thumbnail

2019: Outreach's Year in Review

Outreach

Our status as the sales engagement leader was affirmed by our supporters and customers alike. No, really: our Outreach leaders wrote a book to share everything they know about how to deploy a successful Sales Engagement strategy to engage with prospects in the modern era of B2B sales. ICM, OBMetrix, Orum, REGIE.