KoMarketing Associates

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. HubSpot has managed to make the old PowerPoint format seem new again. Don’t use a YouTube link, for example. Share PowerPoint Presentations, PDFs, and Word Docs Directly from LinkedIn Pages Posts. Get extra visibility for your presentations.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Hubspot , the average best times to post on social media are: . Hubspot recommends : Instagram: 3-7 times per week. You don’t have to select just one platform.

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How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

If you used actors instead of real office workers, yet tried to pass it off as genuine, your YouTube or commercial audience will know. A good example of B2B companies doing this well are HubSpot and Buffer. As mentioned in the introduction, some companies think that they can fake experiences. Take the Organization Police example above.

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15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

The cross-reference to their YouTube channel is also important. Google+ Page: https://plus.google.com/u/0/+hubspot/about. Why It’s Good: The first thing that caught my attention when viewing Hubspot’s Google+ page was their creative use of the cover photo to promote their upcoming Inbound 2013 conference later this summer.

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