Microsoft buys LinkedIn: the largest martech acquisition in history?
chiefmartech
JUNE 20, 2016
This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. Yes, privacy issues will constrain this.
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