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KoMarketing Associates

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Consider your own alumni network, industry affiliations, and vendor-specific resources.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. Source: How B2B Marketers Are Scoring Big with Social Media Return to the Top.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. For example, in the table below you can clearly show which ad network yields the best return. The vast majority of B2B companies use forms as a lead capture mechanism on their websites.

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. And when you think about it, connecting with prospective customers and colleagues is something that has been done since the dawn of business: networking. This is where creativity comes in.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Hubspot , the average best times to post on social media are: . Hubspot recommends : Instagram: 3-7 times per week. You don’t have to select just one platform.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. It’s been shown that users who are on social media have a higher spend.