B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements. Flickr Photo by HeavyWeightGeek Some rights reserved.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JANUARY 23, 2013

mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity. According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Over time, you’ll be able to see (and show) the increase (or decrease) in each metric.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. But even if you have a strategic plan, you also need a tactical plan must include SMART goals : Specific , Measurable , Attainable , Realistic , and Timely.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JULY 31, 2014

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MARCH 12, 2013

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

APRIL 9, 2013

The key to success in the B2B world is having a practical and measured approach to implementation. Take a measured and practical approach to getting into social media. So before you jump into social media implementation, take a measured approach to planning your effort. How do they think? What do they like?

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100