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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

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Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100
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Data and Demand Gen – what’s new?

Jackie Walts

So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. Need some help with this?

Demand 54
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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. I do expect vendors to converge on more standard social media features. inbound marketing.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. They are quickly becoming a leader in video marketing as well.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. They are quickly becoming a leader in video marketing as well.