Hubspot

FEBRUARY 20, 2020

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. Email marketing insight. The good news?

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Outbrain

JULY 8, 2019

One of the key ways to do this is with content marketing – creating and distributing attractive, engaging content. And to do effective content marketing, you will need a content strategy that works. Blog posts, articles, white papers, ebooks, client testimonials, product descriptions, how-to guides, and more.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

nDash

JUNE 2, 2021

Ultimately, content strategies close the gap between your company’s content marketing goals and its results. After pre-defining business and marketing goals, your content strategy delves into planning, creating, distributing, and measuring every form of content against those goals. What is a Content Strategy?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Single Grain

SEPTEMBER 11, 2019

Where many marketers go wrong is prioritizing quantity over quality, and pumping out short content pieces every day because they think it’s going to bring in more traffic. And yet, only 27% rate their company’s content marketing efforts as extremely successful or very successful. A high Google ranking. Where’s the disconnect?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. This post was updated October 2020. Gather Feedback. Split Testing. Click To Tweet.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111