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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101
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9 Marketing Books to Read Before Q1 Ends

Hubspot

Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Are curious to learn more about word-of-mouth marketing. Eric Peters , Growth at HubSpot Academy: Hooked changes the way you think about user experience, and what it means to create viral content. Source: ABDUZEEDO.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. Jobs is legendary for coming in, cranking things up to 11, and not letting any details past his sights. That’s what made him a legend. For this post we’ll be covering: What is a transactional email?

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An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. In the early years of HubSpot, we were an open book. We shared everything.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Create an interactive tool that generates qualified leads There’s a good reason why so many brands—including HubSpot , Moz , and, yes, even Unbounce —have invested time and effort to create free tools. You have an amazing piece of content—now are you going to give it away for free as a way to attract organic traffic?

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

There’s a good reason why so many brands—including HubSpot , Moz , and, yes, even Unbounce —have invested time and effort to create free tools. Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous website traffic, or ask for an email address against a sea of troubles…”. Let’s get cooking.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS? Some popular examples of SaaS companies include: Salesforce.