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Are QR Codes Dead?

Hubspot

Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. mobile audience scanned a QR code on their mobile device in 2011. Once a consumer is disappointed by the mobile experience behind a QR code, she may never scan one again.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Let’s jump right into it. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. What has 2018 seen?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

Locking sensitive videos so they can only be viewed internally. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Uses for a Video Library. Landing Pages.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 Additionally, advancing technology has heightened consumer expectations for customer experience.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X