Biznology

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Six Ways to Connect with your B2B Website Visitors

Biznology

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. These chatbots help turn a question into a relationship. .

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10 B2B Marketing Trends to Watch in 2022

Biznology

Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Social media pulls ahead.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Tip #3: Interview an SME and upload the transcript.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). 60% more expensive per lead than other methods (source: HubSpot ). Why has it changed?

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11 tips and tools to jump-start your SEO

Biznology

Marketing Grader from HubSpot can tell you. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

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Top online marketers on Twitter

Biznology

HubSpotHubSpot. LinkedInMktg — LinkedIn Marketing. @GrowthHackers — GrowthHackers. HanaAbaza — Hana Abaza. heatherlloyd — Heather Lloyd-Martin. heidicohen — HeidiCohen. HJSewell — Howard Sewell. IAmAaronAgius — Aaron Agius. IanCleary — Ian Cleary.