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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. They will also have to develop strategies for link building and develop a basic SEO protocol for the company. Here's how: Talent.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information. Focus on the Local SEO Links: .

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Fortunately, Syed has a simple process for link building. Remember, a #1 ranking in Google is great and all, but it won’t translate into revenue for your business unless you have a solid lead generation strategy. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy!

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How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

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Google Changes Algorithm to Punish Content Farms

Hubspot

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages). Connect with HubSpot :

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.