Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

DECEMBER 22, 2014

80% of introductions generate a sale (source: DSWA ). 61% of US marketers use social media for lead generation (source: IBM). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 22% say social media. 20% say pay per click (source: SiteProNews ). In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

MARCH 28, 2013

Hubspot promotes it. To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80