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KoMarketing Associates

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. Semrush remains a very popular platform within the SEO community.

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Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

KoMarketing Associates

For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument. Strategic Keyword Targets. lead), and currently ranks near the top spot of organic search results for the targeted keyword phrase.

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

Of course, if you can sprinkle a couple of keywords into your company description, all the better. Update your specialities (again, think about your keywords here). HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. HubSpot has managed to make the old PowerPoint format seem new again. Add your industry.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. HubSpot Sidekick. Paid Search Tools. AdWords Wrapper.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, and rankings to the many factors outlined, a fundamental shift in behavior has occurred as well. What type of technical questions are customers asking?

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this example, I created a custom report for KoMarketing’s Keyword Generator Tool. Title: Keyword List Generator. Name: Referral Traffic from Keyword List Generator. Filters: Landing page> > Exact> /tools/keyword-generator/. . Metrics Groups: Sessions; Pages/Session, Pageviews.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”. But if you can spend even some time doing keyword research for your demand generation content , that will help. But even a rough measurement is better than no measurement at all.