Remove Hubspot Remove Intent Remove Service Remove Wikipedia
article thumbnail

The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice.

Keywords 247
article thumbnail

What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Social Selling Simple Mechanics. Net promoter score: This metric measures loyalty between brands and their customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Search Engines Will Get Better at Understanding Intent. Below are a few early signs of how we can expect SEO to evolve in the coming years.

article thumbnail

Why Marketers Need to Start Caring About Social Responsibility

Hubspot

But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".

article thumbnail

How to Write for SEO: A Guide to SEO Copywriting

seo.co

You can either: Hire our blog & content writing service or. This is especially true when you want to convert people on a services page. Our SEO services page is a good example: We try to include creative (non-dot) bullets with smaller, digestible chunks of information, rather than long paragraphs. Image Source: Hubspot ).

article thumbnail

The Future of Content Strategy

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

article thumbnail

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.