Envy

AUGUST 31, 2017

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? What is inbound marketing?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

SmartBug Media

JULY 16, 2020

It’s likely you’re familiar with Zapier or PieSync (from HubSpot), because both are big players in this space. Content Marketing for Manufacturing Companies. As an inbound marketing agency , we’d be remiss not to mention the immense value of content marketing. White papers. Buyer’s guides.

ROI 99

ROI Paid Search Agency Planning Marketing Automation Services 99

SmartBug Media

JANUARY 20, 2020

It’s important to note that these strategies assume several key pieces are in place: a marketing automation tool ( Marketo or HubSpot , for example), an integration with an ERP or CRM tool, and a functional website that has up-to-date content. Featured Resources for Contacts Who Have Not Visited Website in 30+ Days. Let’s chat.).

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. Hubspot promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

SmartBug Media

APRIL 29, 2020

If you’re determined to quit outbound marketing cold turkey and switch to inbound marketing exclusively, consider this: Although these two strategies are often in opposition, there may be a place for both in your marketing plan. Outbound Marketing vs. Inbound Marketing. Trade shows.

Inbound Marketing 108

Inbound Marketing Planning Buyer Personas Sales Qualified Leads 108

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95