LeadSloth

SEPTEMBER 24, 2009

Avoid vendor bias. They asked for help and she still refused. Based on these results, I will try to keep posting once or twice a week, but with more focus more on Thought Leader interviews and on vendor-neutral articles. Avoid vendor bias. They asked for help and she still refused. Other Interesting Comments.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. So 11 it is :- ).

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Segmentation on Lead Source and Search Keywords. Email Sent on Behalf of Sales Reps.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 27, 2009

In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. And just like in medicine, the vendor pays for it all: admission is free for qualified B2B marketers (too bad they don’t have a session in Hawaii). 10 years ago, email marketing was in its infancy.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

MARCH 8, 2010

Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 This post is a prediction: Chatter will be rolled out this summer, and it will take Marketing Automation vendors some time to tie into Chatter. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

NOVEMBER 16, 2009

Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Today’s CRM Systems Do Not Help Marketing. In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Behavioral Lead Scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

AUGUST 24, 2009

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Several vendors claim to have self-service solutions that does not require IT involvement. Okay, I made up the part about brewing coffee. Lack of Expertise. Bad Business Model.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 24, 2010

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented).

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. 2009 was the year in which Marketing Automation really took off.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. My take: over the past months many Marketing Automation vendors have developed Sales & Marketing collaboration tools. Those tools are often sold as an add-on.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100